Effective Haunted House Radio Advertising

The season for planning an amazing haunt is upon us! Although, that season truly starts on November 1st of every year, that glorious day after the closing of the current years haunt. The days are drawing closer. The dreams of long lines filled with paying customers to wander through you haunt are getting bigger. Now would be a good time to think about how you will be marketing your haunt this year. Lets face it, the marketing budget is not as big as you wish it would be. That means that every penny that gets poured into advertising your haunted attraction needs to count. You need to find the best ways to get the biggest bang for your buck. What medium will do that for you? What has been the "go to" medium for years in the haunted house industry? The answer: Radio. It's not just because people "like it" either.It reaches more people than any other medium for the money you have to put into it. Bottom line, you will reach more people with a well placed radio commercial for your haunted house than you will on any other medium. I'm not saying you shouldn't advertise on other mediums, but if you had to choose the one that will give you the biggest bang for your buck, or only have the funds to do one medium of advertising, haunted house radio commercials are the way to go. Just having the air time alone will not be enough though. You will need a haunted house radio commercial that drives the people to your haunt. The best thing you can do is invest in a professional haunted house radio ad from a production company and not just get the "free" commercial production from the radio station. By going with a company that knows the biz, you will get a message that stands out from the local "dj's spooky voice", and it will likely drive more people to your haunt. People will also take your haunt more seriously. What should you put in your haunted house radio commercial? Setting a mood will be key. A laundry list of all the effects will not be that big of a draw, you need to convince the listener why your haunt is better than everyone else and focus on those main points. At the same time, you should make an offer that the public can't refuse to pass up! Offer a 2 for 1 or 50% discount if they mention the commercial. Something that is BIG. If you offer a big discount, you will make up for any losses in the volume of people you have coming through. Limit the offer on nights that are typically slower than your big crowd nights. Follow some of these steps and you will have plenty of funds built up for an even bigger and better haunt season next year!

Making Business Cards That Stand Out

Exchanging business cards is still a well-known practice between businessmen, even with the emergence of social media sites like Facebook and LinkedIn. Business cards still have their place today as they contain vital information about someone, such as their position within their organization. Making a business card noticeable is a great way to make people remember who you are. Here are some tips. Include new technology such as QR codes Almost everyone uses a smartphone today. This makes a very unique opportunity of mixing in technology to create a one of a kind business card. Provide a small space somewhere on the card, preferably on one of the corners, and place your QR code there. Once photographed by smartphone camera, a downloadable app automatically scans the code and redirects the user to your company's webpage, a promotional video in YouTube. QR codes can even be used as a way for you to give a special offer to clients. Use Sleek and Unique Textures to Leave a Mark Think about it, do you have a favorite shirt in your closet? Its texture and feel on your skin when worn are things you have probably taken a liking to. The same concept applies to a business card. Something that has a nice, unique texture will definitely be remembered. Play around with paper or with printing methods that leave marks and dents on the material. Choose something that's pleasing to touch and adds another layer of style to the card's appearance. Take Advantage of Digital Storage Let's face it, business cards are really simple to lose. Some people would even just throw these away. To minimize waste and cost, you can go digital and use your smartphone. Hundreds of phone apps and programs are available on online marketplaces that allow you to save digital cards. You can even take a picture of actual business cards and save this on your smartphone. This way, you won't lose your cards and you'll have an easier time organizing them. Add Links to Social Media Pages Cards contain key information about the person owning them. This would include their name, address, contact number and email address. These days, you will also need to add information about your social media pages. Include your Twitter and Facebook page, your website, LinkedIn account and other ways that people can check you out online. It's also a big boost for your online presence since you are encouraging people to go to your sites and see what you offer there, which means more traffic.

Reasons Not To Neglect Print Media

These days, more and more people use mobile technology to read digital print. However, agencies and marketers are still using conventional print media to catch people's attention. Many have shifted to online solutions because print media can be a bit expensive, especially when it comes to production. Nevertheless, print media should still not be neglected. Below are a few reasons why. It still gets attention In today's IT age, it's ironic that there's a trend in people actually giving more attention and time to print materials that they receive, especially in the mail. Marketers can take advantage of this and send marketing brochures and fliers to prospective clients. Print helps with retention Customised newsletters and magazines were first created to help customers retain information. The biggest advantage to print is that the medium excels in visually stimulating a person's memory. Hence, if they have a copy of that add, they can always recall what it looked like or actually keep the copy as a reference. Trends will always come back iPad applications, online content and social media are all additional parts to the marketing schemes that marketers develop today. Everyone is preoccupied with online marketing. However, what really excites media buyers and marketers are the schemes that aren't used all that often. They are constantly looking for something new and different. Many people would look back to old trends and systems as a reference, and a lot of them will always go back to print media. That's much of a stalwart the medium is. Print media lets customers ask questions A benefit of going online is that we can find the answers to all out questions. However, print is actually were we get the questions. Print media is one of the best ways for people to start thinking and ask questions about what they see. Print provokes thoughts and gets people thinking in a challenging way. Print still keeps people excited Some writers noticed that it is a bit harder to get someone to agree for an interview that will be used on an article posted online. However, it is the absolute opposite when the interviewer says that it will be published on print. A common notion amongst many people is that printed subjects and topics are seen as more credible compared to content found on the net. Unplugging Many people find that digital media is a bit too much at times. Unplugging means that a person disconnects themselves from all the digital tools they face. Most people turn their phones off or log out their email and IM accounts, and go for printed materials. It's like taking a break by taking time to read. So there you have it. Those are just some of the many benefits of print media that stand out even in today's digital world. Both online and print media work best when placed alongside each other, so consider the benefits of taking a two-pronged approach to your marketing efforts.

Let A Sign Company Lead Customers To Your Door

The song says to "sign your name across my heart," because after all, your sign says a lot about you. The customer who has the first look at your business sign will know something about your values, how much money you make and the reputation you hold. They may judge you, fairly or unfairly, about the amount of status you hold in the community and whether or not your firm is worth its salt. Because of these features, the sign company business has been around for a long time. Almost no one is good at singing their own praises. Ever since the ancient craftsmen began creating products and designs, a sign was needed to inform the general public what their specialty was and where they could be found. One thing led to another. Today there is scarcely a single business out there that doesn't use a sign or two to get his customer closer to making a purchase. The role of a sign company is very symbolic because it acts as a mediator between the customer and the provider. There is always a matchmaking situation to be found. The customer needs the provider as much as the provider needs the customer; it is simply a matter of logistics before one finds the other for a mutually satisfying business relationship. This is what the role of buyer and seller is all about. If your business seems to be slower than it was last year, there is a good chance that potential clients aren't finding you. You may have an excellent product or service but the ones who are looking for you aren't finding your business. Many times, clients don't realize they need something until you remind them of it. A sign company also provides the role of jogging the memory of the customer who forgot that they needed make a purchase even if he forgot to write it down at home. Playing upon the perceptions of these spontaneous purchases are part of advertising, and a sign & banner company plays its part in the game of show and tell. Your client will be glad he bought the item that he originally forgot about when he prepared his shopping list. A graphics company may provide the missing link for those who want to accomplish their objectives even if their short-term memories temporarily had a day off! A graphic advertising company may specialize in one type of signs - like wood crafted, plastic, molded, bronze, iron, or whatever. A sign company may do well to diversify its sign making options to the fullest extent possible. Sign making is a matter of qualitative advertising in good taste with a clear message. No one should walk away confused from a good quality sign whether it's made of wood, metal or plastic. A sign's purpose is to tell what, who, and where to find the product or service being advertised. If you are a business owner or marketing director, a good sign company can make your life easier. There is no question that you need many things - the only question is - which provider will you choose? Generally speaking, customers make a visual distinction between which sign looks more attractive and makes their choice based on their first impression. What comes later is in the provider's hands and they must take responsibility for that. But getting the customer in the door is largely the responsibility of the sign & banner company and the firm that commissioned the job. A sign and graphics company can make or break a firm by its ability to accurately convey the firm's primary message. There is no way of getting around this plain and simple fact. Without an attractive, easily visible sign, your customers simply won't find you. Without customers, your firm won't survive. So let the sign company people do what they know best - bringing the horse to water so that he can drink if he so chooses. Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else! He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo! Barry is a great resource for information regarding Signs, Banners, Decals, and Displays, and is also an outstanding source of information on how to shop online without getting ripped off. He invites you to visit our website below, and call him if you have any questions regarding safely purchasing products from any site online, or regarding our company and product offerings.

The Prints on Your Paper Carrier Bags

Paper carrier bags need to be eye-catching for it to serve well as an advertising tool. However, turning the heads of anyone who sees your bags is only half the battle. Once people take notice, the bags need to somehow communicate with the reader and effectively advertise your company's products or services all in a matter of a blink of an eye. Do not expect for a person who sees your bags to stop and spend the littlest of efforts just to clearly see what those prints are saying. If you think about it, you are already lucky to grab a person's attention in a busy alley or in any other places. Hence, that little window of opportunity should be exploited as efficiently as possible. So as to appeal to the general public, your paper carrier bags should have: Catchy Visuals Chances are your paper bags will be seen by most people from afar especially out in the streets. To make a good impression, the prints on your bags should be as visual as possible. This means that the figures and words are printed in such a way that they appeal to the general public the moment they are seen. The thing with paper carrier bags is that once they are brought inside, they are placed aside on a corner away from people's line of sight. Paper bags shine the most once they are brought outside where their owners carry them. Catchy visuals invite the public to check out the bag. This is the first step in ensuring that you advertising will succeed. Neglecting to do this almost always result to low exposure and failed advertising venture. What makes your company stand out More than anything else, the prints should briefly state not just the products or services you are offering but more importantly, the things that make them stand out. A very convincing statement will intrigue the reader even if he does not need your goods or services for that time being. You must make sure that the printed words are interesting enough that the people are compelled to read on. As the saying goes, "A sales person is someone who talks you into buying a one way trip ticket to hell and you actually look forward to it." The same with the prints on your paper carrier bags, the words should be just as convincing but in a good way. Contact Details Now that you have the attention of the reader at your mercy, the next essential prints are the company's contact details. It would be very unwise to interest a prospective customer but neglecting to provide the basic information regarding how to contact your company. Let us say that even if an interested person will go great lengths to make sure that he contacts you, he may have forgotten about the whole idea by the end of the day consequently a lost would-be patron. This is all because you have failed to provide the most important prints, the contact details.

Notepad Printing Ideas

Businesses in the current economic cycle are experiencing challenges that were unforeseen in yesteryears. In this competitive business environment, many businesses will use ingenious methods to market itself. One of these marketing methods involves the use of office stationary such as notepads. Yes, your standard notepad has evolved from being a mere piece of plain paper to a strategic marketing tool. The styling and design of modern day notepads is not the only thing that has radically changed with respect to notepads. The face of the notepad has also changed. It is no longer plain paper but screaming company logos, and addresses that greet you when you open a notepad. There are several designs of notepads in the market. The following are some that your business can deploy in its marketing campaign: • Checklist type notepads. These kinds of notepads are ideal for service centers such as supermarkets. They are also quiet appropriate in fast moving consumer goods industries. The idea behind this notepad design is that you check off a list of a series of set targets. When given to a player in the FMCG industry or a service center it markets a firm saliently. • Magnetic notepads. This kind of notepad basically has a magnetic strip at the back of the paper. The leaf of such a notepad can be stuck on a refrigerator or any other metallic surface. Such a notepad acts as a reminder tool. • Artistic types. Deploying such a notepad in ones, marketing strategy will require that the designer perform a balancing act of no mean measure. If the designer focuses strongly on the artistic part and less on the implicit marketing of the business entity, then his action is overkill. If he does the reverse then his art would be tasteless. The key is to find a balance between displaying art that attract people and implicitly pushing ones marketing agenda. These are but a few of the notepad designs that you can essentially use in your marketing campaign. The list is not exhaustive, nay. Your creativity with regard to notepad printing is depended on the ceiling of creativity that you impose on yourself. Getting it right with regard to the notepad that you design will result in a marketing coup of sorts. Getting it wrong on the other hand can mean that you have an impotent marketing campaign. However way it plays out, what is certain is that the notepad as we know it will never be the same again.

Controversial Advertisements: Forklifts

Like them or not, controversial advertisements generate enough buzz to get consumers talking. Marketers know everyone loves a little drama while surfing the web or flipping through TV channels so they continue to push the line between humor and completely inappropriate behavior. In a country with limited attention spans and oblivion of everyday advertisements, marketers can still count on one factor to get attention: Women. It's completely overdone - even toilet bowl cleaners feature women in their advertisements - but it works. At one time or another, all brands have used female actresses to showcase their products. Used forklift companies, however, seem to shy away from placing women in their print advertisements and television commercials. Since the industrial sector has a male dominated workforce, is there a divide between women and forklifts so deep that women aren't featured in ads or as spokespersons? Simple Internet searches of women + forklifts result in countless articles about sexual harassment lawsuits and workplace inequality, but it doesn't suggest women aren't respectable employees or purchasing managers. If a marketing department of a forklift company didn't want to go controversial, yet appeal to their target audience, generate a buzz and build brand awareness, introducing a beautiful women driving a forklift could be tastefully done: In a 30 second television commercial, a female drives a shiny new sports car through the city and along the beach. She wears a sundress and Hollywood style sunglasses. As she cruises along, boxes suddenly begin to fall into the road. When she hits the brakes, she's brought back to reality: she's in jeans and a t-shirt driving a forklift inside the warehouse. She sighs relief as she stops just in time. In just seconds, the point it made: forklifts are efficient and so fun to drive you'll forget you're at work. Even better for the male audience, what if Danica Patrick drove a forklift in a television commercial or on a print advertisement? Would viewers take notice and brand popularity soar? Absolutely. The popular domain registration website, GoDaddy.com, was the first company to capitalize on Patrick's budding career, potential fan base, and attractive physique. They continue to stick her in a super tight tank top in Super Bowl commercials and sit back as Internet traffic goes through the roof. Men gawk. Women sigh. It's genius. The goal of advertising is simple: Create an advertisement that sparks enough interest to increase recognition and revenue. Give consumers something to talk about. Amuse. Disgust. Annoy. Offend. Consumers will eventually forget how a specific ad made them feel, but the remnants of those ads will keep brand names embedded in their memory. Take note, forklift dealerships.